5 Online Marketing Trends You Can't Ignore
Online marketing has experienced a catastrophic boom in past few years. Businesses that do not have a social media presence are viewed as traditional and those without a website? Prehistoric. The online world is continually evolving making the marketing landscape extremely difficult to compete in. In order to do well your business needs to stay ahead of competitiors. This article explores some of the recent online trends and how you can use them to your advantage.

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The importance of a contract
Why do you need a contract?

Clare Rogers, Medden Website Design

What Is Parallax Web Design?
Parallax design works by making the background of a website move at a different speed to the rest of the page. It has allowed web designers to create visually enticing designs to guide visitors through a website, encourage them to scroll through an entire page, direct them to CTAs and provoke their curiosity.

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Do You Use Slideshare as a Marketing Tool?
If not, then you probably should.

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How to Use Pinterest to Boost Your Business Online
Pinterest acts like an online scrapbook where users can Pin pictures to boards for reference later. The social media has become very popular since launching in 2009, accumulating over 90 million users. Since 2012, the number of online adults using Pinterest has nearly doubled, from 15% - 28%, and growth is set to continue.

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How To Write Killer Blog Post Titles
There are a number of reasons that you should spend time crafting a good quality blog post title. Most importantly being that a good blog post title has a sever impact on the click-through-rate of your blog posts. There are a number of elements that you can follow to make your titles more clickable.

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Organic SEO Using Keywords
Organic search engine optimisation (SEO) is a process that you can used to gain a natural placement on organic search engine results pages (SERPs). There are a number of ways that your business can take advantage of organic SEO methods which, most importantly, are completely FREE to use.

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The Importance of Local
Often large brands will tailor their content for different geographical areas and create separate social media pages to interact with the local market. Even if your business is a sole trader you can take advantage of 'local', tapping into the nuances of the unique local feeling, context and culture in the area your business operates in.

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How to Choose A Website Design Company For Your Business
When looking to create a website for your business you might find the amount of potential agencies you have to pick from overwhelming. Whilst there are a number of standard website platforms you can use to build a free website yourself from, many businesses would rather outsource this work with an agency to save time and also so that they can create a bespoke design that truly reflects their business and works in the most user friendly way possible to increase traffic.

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Mobile Searches More Popular Than Desktop
Earlier this year Google released new information that showed more search requests were carried out 10 countries, including Japan and the US. The announcement was made on May 5th, 2015 indicating the how the world’s most important and influential search engine has reached an important point in the shift to smartphones.

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Bounce Rate Over 80%? Follow These Tips
Your website’s bounce rate is a measure of the amount of people who land on one of your webpages but then leave without clicking anywhere else. If visitors bounce, it suggests they either didn't find what they were looking for, or the website was too complicated to use.

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What is the Benefit of Social Media for Your Small Business?
Social media can help your business in a number of ways including increased exposure and brand awareness, improved SEO, potential partnerships, marketplace insight and development of loyal fans who can become brand advocates.

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Is Your Website Accessible?
Web accessibility refers to the process of removing barriers which prevent people with disabilities to use, navigate and interact with the Web. It is important that you consider web accessibility when designing your website not only to improve your user experience (UX) but also to comply with laws and policies in certain countries.

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#Hashtags are not just for Twitter
Use of the #Hashtag on other social platforms

Lee Panchbhaya, PR Geeks Web Design & Digital Marketing

Using Images on Your Website
If you are designing a website it is more than likely that you are going to include images. Images have proven to be a successful way to grab people’s attention, as they are processed 60,000 times faster than text. However using too many images or using images which are too larger can impact your website's usability which will reflect negatively on your business. To avoid this you should look to implement techniques to make sure you are getting the most from using images on your website.

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How Can YouTube Help Your Business?
Creating videos for your business has a number of benefits. Not only is it a great way to inform your customers but videos uploaded to YouTube are indexed and displayed in search engine results pages, so creating your own can benefit your SEO efforts.

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The Development of Back / In-Bound Links
Inbound links are important to your business as they help your SEO efforts and increase the number of visitors to your site which will increase your traffic and impact positively on your sales.

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How To Use Google's Keyword Planner Effectively
Keywords are the back-bone of a good SEO strategy. They help you to understand what your customers are searching for when looking for products/services similar to those offered by your business. Google often relay the importance of using keywords within your content and even created their own tool that SEO marketers use daily to understand the best way to target their websites and content. Using it will help develop your digital marketing efforts, boost your traffic and increase your sales.

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The end Is nigh for non mobile friendly sites!
A look at the changes to the mobile search by Google and if your website will be affected.

Lee Panchbhaya, PR Geeks Web Design & Digital Marketing

Have You Considered Using LinkedIn Ads?
You have probably heard of, or currently use, Facebook or Twitter ads but have you considered advertising on LinkedIn? The ad service provided by the social media network is often overlooked however with over 295 million members worldwide it can provide a unique way to reach your audience.

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